Terms of service

Privacy Policy

Last Updated: [Insert Date]

AX Performance ("AX Performance," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a curated shopping experience. AX Performance is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and retain your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to an identified or identifiable individual. It does not include de-identified or aggregated information.

Depending on how you interact with the Services and where you reside, we may collect the following categories of personal information:

  • Contact Information: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card details, financial account information, transaction data, payment confirmations, and related payment details (processed securely by our payment providers).

  • Account Information: Username, password, preferences, and account settings.

  • Transaction Information: Products viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, and past transaction history.

  • Communications: Information you provide when contacting us, including customer support inquiries.

  • Device and Technical Data: IP address, browser type, device identifiers, network information, and cookies.

  • Usage Data: Information about how and when you access or interact with the Services.

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us, or otherwise provide information.

  • Automatically through your use of the Services, including via cookies and similar technologies.

  • From service providers that help operate our business (e.g., payment processors, analytics providers, shipping partners).

  • From partners or third parties where permitted by law.

3. How We Use Personal Information

We use personal information for the following business purposes:

  • Providing and Improving Services: To process payments, fulfill orders, manage accounts, arrange shipping, handle returns or exchanges, enable reviews, remember preferences, and personalize your shopping experience.

  • Marketing and Advertising: To send promotional communications and display advertisements, including targeted ads based on your interactions with the Services, subject to applicable law and your preferences.

  • Security and Fraud Prevention: To authenticate accounts, detect and prevent fraud or misuse, and protect our customers and business.

  • Customer Support and Communication: To respond to inquiries, provide support, and maintain our relationship with you.

  • Legal and Compliance: To comply with applicable laws, regulations, legal processes, and to enforce our policies and agreements.

4. Disclosure of Personal Information

We may disclose personal information in the following circumstances:

  • Service Providers: With Shopify and other vendors who perform services on our behalf, such as payment processing, fulfillment, analytics, IT services, and customer support.

  • Marketing Partners: With advertising and marketing partners for personalized advertising, subject to your legal rights and choices.

  • At Your Direction or With Consent: When you request or authorize us to share information, such as for shipping or third-party integrations.

  • Affiliates: Within our corporate group.

  • Business Transactions or Legal Obligations: In connection with mergers, acquisitions, bankruptcy, or to comply with legal requirements and protect rights and safety.

5. Relationship With Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services, including features that support analytics, security, and personalized advertising. Shopify may process data across different merchants and jurisdictions.

To learn more about how Shopify processes personal information and how to exercise your rights with respect to Shopify-controlled data, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

6. Third-Party Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or practices of those third parties. We encourage you to review their privacy policies before providing information.

7. Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children under 16 years of age. If you believe a child has provided us with personal information, please contact us so we can delete it.

8. Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

  • Right to access or know what information we collect

  • Right to delete personal information

  • Right to correct inaccurate information

  • Right to data portability

  • Right to opt out of sale or sharing for targeted advertising

  • Right to withdraw consent (where applicable)

You may exercise your rights through the Services or by contacting us. We may verify your identity before fulfilling requests, as required by law. We do not discriminate against individuals for exercising privacy rights.

We recognize Global Privacy Control (GPC) signals where required by law.

10. International Transfers

Your personal information may be transferred to, stored, and processed outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised effective date.

12. Contact Information

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us:

AX Performance
Email: udaysingh4320@gmail.com
Address: 6070 Johnson Drive, Pleasanton, CA 94588, United States

For purposes of applicable data protection laws, AX Performance is the data controller of your personal information.